11 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Wilfred's take on a great track below.

Wilfred Cisse

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Kay

Relaxed Fit Uld-Blanding bukser

1 600 DKK

Bukser i relaxed fit i en vaskbar uldblanding med et let, draperende fald.

Brendan

Tapered leg regular fit bukser

1 600 DKK

Bukser i regular fit i vaskbar uldblanding med elastisk linning.

What’s the most essential part of a great track?

The most essential part of a great track is the emotion.

We run on feelings so often and music is deeply spiritual. It can carry you through hard times, like a breakup, or lift your spirit before a night out.

Gideon

Let økologisk bomuld jakke

2 200 DKK

Let jakke fremstillet af en økologisk bomuldsblanding med lynlåslukning.

Awarded Best New Pick

Aden

Straight leg regular fit chino

1 200 DKK

Kåret til "Best New Pick in 2026" af New York Times Wirecutter. Klassiske chinos i regular fit skabt i 305 g/m² økologisk bomuldstwill med et strejf af stretch og en blød fornemmelse.