Location: Denmark / Dansk
Location: Denmark / Dansk
Our Stores
Our Stores
Location: Denmark / Dansk

Responsibility.

We want to make products responsibly and make them last, challenge fast fashion, work within the planet’s limits and create value for everyone involved. For us, a future classic is not just something that looks right today. It is something worth keeping tomorrow, and years after that. This is how we’ll build a wardrobe of future classics, from timeless essentials to expressive pieces: carefully considered, responsibly made and designed to stay relevant beyond the season.

And how do we get there? By creating a positive impact within our core pillars of People, Product, and Planet, the three aspects guiding our work to do better constantly.

For details on our work and the progress we have made, check out our 2025 Impact report.

People

NN stands for No Nationality.

We work to protect human rights and make sure working conditions are fair all through our supply chain. That starts with knowing our partners, visiting them, and building real relationships. It also means independent checks, honest talks, and corrective actions when something needs to improve. Our aim is simple to say, even if it’s not always simple to do: every NN.07 piece should be made under good conditions and create value for the people behind it.

In 2025, 98% of our garments were made at suppliers with a social audit and 100% of our Tier 1 & 2 suppliers were mapped.

Want to learn more about our efforts and meet our suppliers? Check out the People section of our 2025 Impact Report.

Product

Product first. Always.

We design products to be worn, re-worn, and looked after. That starts long before a garment lands in a wardrobe. It means picking better materials, testing for quality, making only what we need, and building services that help clothes last longer. Quality is key if we want to challenge fast fashion and slow things down. If something’s worth wearing for years, buying less starts to make sense.

In 2025, 58% of our garments met the NN.07 Considered Craftsmanship Criteria and 64% of our materials were preferred.

For more details on our garments and how we made them, see the Product section of our 2025 Impact Report.

Planet

We dream big and are committed.

Climate work is all about the details. We measure our carbon footprint, cut emissions where we can, and work with experts to protect the ecosystems we touch. Some of this gets pretty technical. But the goal is simple: make better choices, use fewer resources, and lower emissions. We can’t do it alone. Better data, careful choices, and working with others in the industry all help us get better.

In 2025, the average carbon footprint of our garments was 18,01 kgCO2eq, a 6,7% reduction from 2023, our baseline year.

Explore all our work with carbon accounting and industry collaboration in the Planet section of our 2025 Impact Report.

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