Location: Sweden / English
Location: Sweden / English
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Our Stores
Location: Sweden / English

12 products

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Tanakas take on art curation below.

Tanaka Saburi

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What’s the most essential part of a great curation of art?

Storytelling. Period.

Remember, some still view art as the intellectual property of the rich. But as a curator, I aim to dispel this misconception.

Curatorial success to me is judged by how well you can frame, stage, and set up a scenario where the viewer is so disarmed by the experience that they feel something. Feel something from what someone else created.

 

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