Privacy Policy

Last updated: April 1, 2026

This privacy policy sets out how NN.07 uses and protects any information that you provide when you use this website. This privacy policy applies to personal data that you submit to us or which we collect via www.nn07.com.

NN.07 is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy policy.

NN.07 designs and sells clothing and accessories through our website and selected retail locations. To provide our services and create a closer connection with our customers, we collect and process certain personal data. This includes operating our online store, communicating with customers and offering access to NN.07 community initiatives such as the NN.07 membership.

Who is responsible for your data

The data controller responsible for processing your personal data is:

NN.07

Galionsvej 35

1437 Copenhagen K

Denmark

Phone: (+45) 3337 6800

Email: customerservice@nn07.com

If you have questions about this privacy policy or about how we process your personal data, you can contact us at the above address.

What personal data we collect

We may collect the following information

  • Name

  • Contact information including email address and phone number

  • Demographic information such as address, postal code, IP-address, city and country

  • Order and purchase information

  • Technical information related to your use of our website

  • Other information relevant to customer surveys, offers or events

How we use the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons

  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.You can opt out anytime from this (see how in the My Account & Marketing section).

NN.07 membership and community initiatives

NN.07 may offer customers the opportunity to join our NN.07 membership.

By joining, customers may receive benefits such as:

  • Early access to product launches, collaborations and collections

  • Notifications about sales or restocks

  • Invitations to NN.07 events or brand experiences

  • Exclusive updates and brand communications

  • Participation is voluntary and customers may unsubscribe from marketing communications at any time by using the unsubscribe link in emails or by contacting NN.07 customer service.

  • NN.07 may from time to time introduce customer programs or initiatives providing benefits such as early access, exclusive content or brand experiences.

Omnichannel customer experience

NN.07 may combine information collected through our website, retail stores and marketing communications to provide a consistent and improved customer experience across NN.07 channels.

This may include recognising customers across interactions, improving services and providing relevant communications or invitations.

Personalisation and recommendations

NN.07 may use information about your interactions with our website, products and communications to personalise your experience with NN.07.

This may include recommending products, tailoring marketing communications, or providing information about products, collections or events that may be relevant to you.

Marketing communications and messaging

NN.07 may use your contact information to send marketing communications regarding products, collaborations, collections, sales, restocks and events.

Communications may be sent through channels such as:

  • Email

  • SMS and other messaging services (including WhatsApp and RCS)

  • Digital advertising platforms

We operate a channel-specific consent model, meaning that:

  • Consent for email, SMS, WhatsApp, RCS and advertising is collected and managed separately

  • Consent to one channel does not imply consent to another

  • You may withdraw consent for one or more channels at any time

  • If you withdraw your consent to marketing communications, your personal data will no longer be used for direct marketing or, where required by law, for advertising audience matching.

Messaging services (SMS, WhatsApp and RCS)

NN.07 may communicate with you via SMS, WhatsApp, RCS or similar messaging technologies where you have provided explicit consent.

These communications may include:

  • Early access to products and collaborations

  • Order updates and transactional messages

  • Event invitations and brand communications

  • Personalised recommendations

  • Where required by applicable law, including in the United States under the Telephone Consumer Protection Act (TCPA), we will only send marketing messages where you have provided prior express consent, including consent to receive automated or recurring messages.

For WhatsApp and RCS:

  • Messages are only sent where you have opted in to that specific channel

  • Communication may be subject to platform-specific rules (such as session-based messaging or approved templates)

  • These channels may be used for both transactional and, where permitted, marketing purposes

Advertising and audience matching

NN.07 may use personal data and cookies to measure marketing effectiveness and to display relevant advertising on third-party platforms such as social media networks and search engines.

This may include sharing limited, pseudonymised identifiers (such as hashed email addresses or device identifiers) with advertising partners to match your information with users on third-party platforms.

Such processing is carried out only where you have provided consent or where otherwise permitted under applicable law.

For users in certain jurisdictions, including California, this type of processing may be considered “sharing” of personal information for advertising purposes. You may opt out of such processing as described below.

Events and brand experiences

NN.07 may invite customers to participate in brand events, store experiences, collaborations or product launches.

Customer information may be used to manage invitations, attendance and communication related to such events.

Analytics and service improvement

NN.07 may analyse aggregated customer data to better understand customer preferences, improve products and services, and enhance the overall NN.07 experience.

Legal basis for processing personal data

We process personal data based on the following legal grounds:

Contractual necessityTo process and deliver orders and provide customer service.

ConsentTo send marketing communications (including email, SMS, WhatsApp and RCS) and to carry out advertising and audience matching.

Legitimate interestsTo improve our products, services, website experience and marketing relevance.

Legal obligationsTo comply with accounting, tax or regulatory requirements.

Where required by applicable law, including in certain jurisdictions such as the United States, we rely on prior express consent for electronic marketing communications.

Consent and verification

NN.07 maintains records of user consent and may use verification mechanisms such as double opt-in for certain channels (including SMS in specific markets) to ensure compliance with applicable laws.

Protection of your information

NN.07 is committed to ensuring that your information is secure. We have implemented appropriate technical and organisational measures to safeguard and secure the information we collect.

Sharing of personal data

NN.07 does not sell your personal data.

However, we may share your personal data with trusted partners who help us operate our business, such as:

  • ecommerce and payment providers

  • logistics and delivery partners

  • marketing and communication platforms

  • analytics and advertising partners

  • These partners process personal data only on behalf of NN.07 and in accordance with applicable laws.

International data transfers

Some of our service providers may process personal data outside the European Economic Area (EEA). Where this occurs, NN.07 ensures appropriate safeguards are in place.

Data retention

We only retain personal data for as long as necessary.

Purchase-related data is stored for 5 years in accordance with Danish legislation.

Marketing data is stored until you withdraw consent.

Your rights

Under applicable data protection laws, including GDPR, you have the right to:

  • access your personal data

  • correct inaccurate data

  • request deletion

  • restrict processing

  • object to processing

  • request data portability

  • Contact: customerservice@nn07.com

Controlling your personal information

You may:

  • unsubscribe from marketing emails

  • opt out of messaging services

  • contact customer service to update preferences

Updates to this policy

NN.07 may update this privacy policy from time to time.

The latest version will always be available on www.nn07.com.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

How we use cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.nnSome cookies are required to enjoy and use the full functionality of this website.nnWe use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.nnCookies that we use are;

COOKIE NameCOOKIE Description
connet.sidSession cookie from Fit Analytics to improve the functionality and identification of the user.
fita.sid.nn07Copy of the aforementioned session cookie (connet. sid), but with the domain name set to our partner shop's domain name; the full name of this cookie depends on the respective partner shop.
fita.configUsed for storing the user's local configuration in order to remember the user's opt-out preference.
_cfduidUsed to remember our hosting provider Cloudflare (Cloudflare Inc.) for server protection, intrusion detection and performance optimization.
CookieInformationConfigThis is a third-party cookie set by our scripts domain policy.app.cookieinformation.com, making it possible for our script to track the consent across domains.
CookieInformationConsent_GxZVL2Bo7nThis cookie contains information about the consent given by the user.
CookieInformationConsentThis cookie contains information about the consent given by the user.
basket_idBasket ID to maintain basket between reloads
campaign_siteConnects the user to a visited campaign to keep connection to the active campaign between page reloads
shop_configStores the user's current shop configuration such as delivery country etc.
originalLocationThe original URL on which the user landed on the site
_fbpIdentifies browsers for the purposes of providing advertising and site analytics services.
_gaUsed to distinguish users.
_gat_UA-24398373-5Used to persist session state.
_gcl_auConversion link
_gidUsed to distinguish users.
_hjidHotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjAbsoluteSessionInProgressThis cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjTLDTestWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
_hjFirstSeenThis is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
stc119973Rakuten Advertising Attribution. Stores website user ID, traffic source IDs, page view and order count on client domain.