We will never compromise but always optimize for a better tomorrow. We know that with bold vision comes great responsibility, therefore our goal is sustainable progress, and our ambition is an open journey. With a truly timeless approach to design, we believe in products with a long-life span. We handpick every fabric based on quality and durability and strive to choose the materials and processes with smallest environmental footprint.


Our commitments to achieve social fairness, implementing transparency and working with better materials and fibers are aligned with The Sustainable Development Goals set by The UN for a prosperous future for people and planet. We work with all 17 goals but have identified 3 key goals where we believe we can make the biggest impact.

‘Another pair of chinos won’t change the world, but the guy wearing them might make a difference.’ - you can make a change by asking the difficult questions, stay critical and choose to buy less.