12 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Tanakas take on art curation below.

Tanaka Saburi

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Adam

Casual Pima t-shirt

450 DKK

Casual T-shirt skabt i fin pima bomuldsjersey.

Roy

Rigid økologisk bomuld jakke

2 400 DKK

Hybrid denim trucker-jakke i et regular fit, i tung økologisk denim med fløjlskantet krave og mørk rinse-vask.

What’s the most essential part of a great curation of art?

Storytelling. Period.

Remember, some still view art as the intellectual property of the rich. But as a curator, I aim to dispel this misconception.

Curatorial success to me is judged by how well you can frame, stage, and set up a scenario where the viewer is so disarmed by the experience that they feel something. Feel something from what someone else created.

Ross

Rigid økologisk bomuld jeans

1 500 DKK

Jeans i relaxed fit fremstillet i 12,4 oz rigid raw denim af økologisk bomuld med rinse wash.

Mick

Klassisk tanktop

400 DKK

Tanktop skabt i en økologisk bomuldsblanding med et strejf af stretch.

Otis

Straight leg relaxed fit jeans

1 400 DKK

Relaxed fit jeans lavet af mellemvægst 12,4 oz denim i økologisk bomuld.

Otis

Straight leg relaxed fit jeans

1 400 DKK

Femlommers jeans i relaxed fit, syet i 12 oz økologisk bomuldsdenim.

Awarded Best New Pick

Aden

Straight leg regular fit chino

1 200 DKK

Kåret til "Best New Pick in 2026" af New York Times Wirecutter. Klassiske chinos i regular fit skabt i 305 g/m² økologisk bomuldstwill med et strejf af stretch og en blød fornemmelse.