11 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Darrel's take on photography below.

Darrel Hunter

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Adam

Casual Pima t-shirt

450 DKK

Casual T-shirt skabt i fin pima bomuldsjersey.

Mick

Klassisk tanktop

400 DKK

Tanktop skabt i en økologisk bomuldsblanding med et strejf af stretch.

What’s the most essential part of a great image?

To me, it’s personality.

There are so many elements that needs to come together to make a great image. But the thing I love the most is personality. When I can bring out someone’s mood or personality in an image, that’s the most important thing for me. It’s a conversation between myself and the subject, which is then a conversation interpreted by the viewer.

Ross

Rigid økologisk bomuld jeans

1 500 DKK

Jeans i relaxed fit fremstillet i 12,4 oz rigid raw denim af økologisk bomuld med rinse wash.

Fenton

Vandafvisende jakke

1 800 DKK

Let jakke fremstillet i genanvendt polyamid med vandafvisende DWR-behandling.

Otis

Straight leg relaxed fit jeans

1 400 DKK

Jeans i Relaxed Fit lavet af robust, tung denim i økologisk bomuld.

Kevin

Ribbet økologisk bomuld striktrøje

1 000 DKK

Sweater ribstrikket i økologisk bomuldsgarn.

Awarded Best New Pick

Aden

Straight leg regular fit chino

1 200 DKK

Kåret til "Best New Pick in 2026" af New York Times Wirecutter. Klassiske chinos i regular fit skabt i 305 g/m² økologisk bomuldstwill med et strejf af stretch og en blød fornemmelse.