9 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Alfie's take on a great day in London.

Alfie Cain

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Awarded Best New Pick

Aden

Straight leg regular fit chino

1 200 DKK

Kåret til "Best New Pick in 2026" af New York Times Wirecutter. Klassiske chinos i regular fit skabt i 305 g/m² økologisk bomuldstwill med et strejf af stretch og en blød fornemmelse.

+10

Mick

Klassisk tanktop

400 DKK

Tanktop skabt i en økologisk bomuldsblanding med et strejf af stretch.

What’s the most essential part of a great day in London?

I think in London, the sun is the most essential part of a great day.

Everyone’s just a lot happier. It’s one of the best places to be in the world when the sun is out. Everyone’s just absolutely flying, whatever way you interpret that!