The concept for Spring Summer 2021 was to reunite across borders, countries and nationalities, to finally stand together. This journey took us back to the roots, back to the beginning of forever friendships and the birth of civilizations, Athens.
Our Spring Summer 2021 brings an honest approach to long lasting design, pursuing longevity more than anything else. Every single detail is selected to perfectly fall into place as a whole, resulting into a well balanced curated mass spiced up with contrasts that create dynamics and diversity.
The campaign launches an independent perspective for a better everyday, where the one rule is that there are no rules. It owns its environment by carving out a space for simple living, seeking to cut all things unnecessary.
Earthy tones are combined with shades of yellow and blue, while stripes continue to rule the season as our hero print.
It owns its environment by carving out a space for simple living, seeking to cut all things unnecessary.
Let’s Reunite is about togetherness, about old ties of love and friendship while life happens in a closed down world.
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