11 Produkte

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Wilfred's take on a great track below.

Wilfred Cisse

Ansicht

Raster

Kay

Relaxed Fit Wollmischung hose

295 CHF

Relaxed Fit Hose aus waschbarer Wollmischung mit fließendem Fall.

Brendan

Tapered leg regular fit hose

295 CHF

Hose im Regular Fit aus waschbarer Wollmischung mit elastischem Bund.

What’s the most essential part of a great track?

The most essential part of a great track is the emotion.

We run on feelings so often and music is deeply spiritual. It can carry you through hard times, like a breakup, or lift your spirit before a night out.

Gideon

Leichte Bio-Baumwolle jacke

400 CHF

Leichte Jacke aus einer Bio-Baumwollmischung mit Reißverschluss.

Awarded Best New Pick

Aden

Straight leg regular fit chino

220 CHF

Als "Best New Pick in 2026" von der New York Times Wirecutter ausgezeichnet. Klassische Regular Fit Twill-Chinos aus einem 305 g/m² schweren Bio-Baumwollgemisch mit leichtem Stretch und einer besonders weichen Haptik.