11 Produkte

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Darrel's take on photography below.

Darrel Hunter

Ansicht

Raster

Adam

Casual Pima t-shirt

80 CHF

Legeres T-Shirt aus zartem Pima-Baumwolljersey.

Mick

Klassisch tanktop

75 CHF

Tanktop aus Bio-Baumwollmix mit etwas Stretch.

What’s the most essential part of a great image?

To me, it’s personality.

There are so many elements that needs to come together to make a great image. But the thing I love the most is personality. When I can bring out someone’s mood or personality in an image, that’s the most important thing for me. It’s a conversation between myself and the subject, which is then a conversation interpreted by the viewer.

Ross

Robuste Bio-Baumwolle jeans

275 CHF

Jeans im relaxed Fit aus 12,4 oz schwerem, festem Raw-Denim aus Bio-Baumwolle mit Rinse-Waschung.

Fenton

Wasserabweisend jacke

330 CHF

Leichte Jacke aus recyceltem Polyamid mit wasserabweisender DWR-Imprägnierung.

Otis

Straight leg relaxed fit jeans

255 CHF

Jeans im Relaxed Fit aus festem, schwerem Bio-Baumwoll-Denim.

Kevin

Ribbed Bio-Baumwolle pullover

185 CHF

Rippstrick-Sweatshirt aus Bio-Baumwolle.

Awarded Best New Pick

Aden

Straight leg regular fit chino

220 CHF

Als "Best New Pick in 2026" von der New York Times Wirecutter ausgezeichnet. Klassische Regular Fit Twill-Chinos aus einem 305 g/m² schweren Bio-Baumwollgemisch mit leichtem Stretch und einer besonders weichen Haptik.