15 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Aaron's take on film production below.

Aaron Christian

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Straight leg relaxed fit jeans

1 400 DKK

Relaxed fit jeans lavet af mellemvægst 12,4 oz denim i økologisk bomuld.

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Soft grained læder kortholder

700 DKK

Kompakt kortholder i narvet læder med fire udvendige kortlommer og et centralt rum.

What’s the most essential part of a great film production?

As a producer, it starts with being overly prepared.

That means knowing your client, your shoot, your location, and your outcomes. Films are nothing without pre-production, and when that’s done properly, it allows everything else to open up. Then you can actually enjoy the creative side, be playful, and respond to things in the moment because the foundations are solid.

As a director, it’s all about respect and team chemistry.

I’ve realised that I can build productions around my own values. And respect is a big one. Treating everyone equally, no matter how junior or senior they are. It’s about how you speak to people, make them feel seen and heard.

You are nothing without your team, so when everyone feels respected, you can get incredible results – even when the shoot itself is challenging.