11 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Wilfred's take on a great track below.

Wilfred Cisse

Visa

Grid

Kay

Relaxed Fit Ullblanding byxor

2 400 SEK

Byxor i relaxed fit med raka ben, i tvättbar ullblandning med följsamt fall. Lätt kvalitet med skrynkelfri finish och hög elasticitet.

Brendan

Tapered leg regular fit byxa

2 400 SEK

Byxor i regular fit i tvättbar ullblandning med elastisk linning.

What’s the most essential part of a great track?

The most essential part of a great track is the emotion.

We run on feelings so often and music is deeply spiritual. It can carry you through hard times, like a breakup, or lift your spirit before a night out.

Gideon

Lätt ekologisk bomull jacka

3 300 SEK

Lätt jacka i ekologisk bomullsblandning med dragkedja.

Awarded Best New Pick

Aden

Straight leg regular fit chino

1 600 SEK

Utsedd till "Best New Pick in 2026" av New York Times Wirecutter. Klassiska chinos i regular fit, tillverkade i 305 g/m² ekologisk bomullstwill med en touch av stretch och en mjuk känsla. Avslutade med dragkedja och NN.07-logobroderi baktill.