12 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Tanakas take on art curation below.

Tanaka Saburi

Visa

Grid

Adam

Casual Pima t-shirt

600 SEK

Casual t-shirt av fin Pima-bomullsjersey.

Roy

Fast ekologisk bomull jacka

3 600 SEK

Hybrid-jeansjacka i truckerstil med regular fit, sydd i kraftig 12,5 oz ekologisk bomullsdenim i mörk sköljtvätt och försedd med manchesterkrage, bröstfickor och premium NN.07-jeansknappar.

What’s the most essential part of a great curation of art?

Storytelling. Period.

Remember, some still view art as the intellectual property of the rich. But as a curator, I aim to dispel this misconception.

Curatorial success to me is judged by how well you can frame, stage, and set up a scenario where the viewer is so disarmed by the experience that they feel something. Feel something from what someone else created.

Ross

Fast ekologisk bomull jeans

2 100 SEK

Jeans i relaxed fit, tillverkade i 12,4 oz styv rå denim av ekologisk bomull med sköljtvätt.

Mick

Klassisk linne

500 SEK

Linne av ekologisk bomullsblandning med en känsla av stretch.

Otis

Straight leg relaxed fit jeans

1 900 SEK

Jeans med relaxed fit gjorda av 12,4 oz tung denim i ekologisk bomull.

Otis

Straight leg relaxed fit jeans

1 900 SEK

Jeans i relaxed fit med femficksdesign och rakt ben. Tillverkade i 12 oz ekologisk bomullsdenim med styv känsla, grå tvätt och whiskering för en autentisk, använd look.

Awarded Best New Pick

Aden

Straight leg regular fit chino

1 600 SEK

Utsedd till "Best New Pick in 2026" av New York Times Wirecutter. Klassiska chinos i regular fit, tillverkade i 305 g/m² ekologisk bomullstwill med en touch av stretch och en mjuk känsla. Avslutade med dragkedja och NN.07-logobroderi baktill.