17 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Ife's take on melodies below.

Ife Ogunjobi

Visa

Grid

Grip

Justerbar tygväska

1 500 SEK

Versatile tote bag crafted from recycled polyester interlock knit fabric.

David

Mjuk crew neck sweatshirt

1 700 SEK

Rundhalsad sweatshirt i relaxed fit tillverkad av kraftig ekologisk bomull med mjuk, lätt ruggad känsla.

What’s the most essential part of a great melody?

It has to be memorable.

If people can't sing back the melody of your song, then it's not truly embedded in them. I want my music to be part of people's lives, to make their high even better and to bring healing through their pain. So, I have to make music that sticks.

Adam

Casual Pima t-shirt

600 SEK

Casual t-shirt av fin Pima-bomullsjersey.

Colby

Logo Regular Fit Oxford skjorta

1 300 SEK

Skjorta med kragknappar i en klassisk oxford i mjuk ekologisk bomull med imiterade pärlemorknappar med NN.07-logotyp.

Otis

Straight leg relaxed fit jeans

1 900 SEK

Jeans med relaxed fit gjorda av 12,4 oz tung denim i ekologisk bomull.

Jett

Organic cotton embroidery t-shirt

900 SEK

Mellanviktig t-shirt i regular fit av ekologisk bomull med torr, texturerad känsla och stadig struktur. Prydd med liten fyrklöverbrodyr på bröstet och robusta tvillingsömmar.