13 produkter

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Aaron's take on film production below.

Aaron Christian

Visa

Grid

Otis

Straight leg relaxed fit jeans

1 900 SEK

Jeans med relaxed fit gjorda av 12,4 oz tung denim i ekologisk bomull.

Kard

Soft Grained Läder korthållare

1 100 SEK

Kompakt korthållare i narvat läder med fyra kortfack på utsidan och ett centralt fack.

What’s the most essential part of a great film production?

As a producer, it starts with being overly prepared.

That means knowing your client, your shoot, your location, and your outcomes. Films are nothing without pre-production, and when that’s done properly, it allows everything else to open up. Then you can actually enjoy the creative side, be playful, and respond to things in the moment because the foundations are solid.

As a director, it’s all about respect and team chemistry.

I’ve realised that I can build productions around my own values. And respect is a big one. Treating everyone equally, no matter how junior or senior they are. It’s about how you speak to people, make them feel seen and heard.

You are nothing without your team, so when everyone feels respected, you can get incredible results – even when the shoot itself is challenging.

Adam

Casual Pima t-shirt

600 SEK

Casual t-shirt av fin Pima-bomullsjersey.

Ross

Fast ekologisk bomull jeans

2 100 SEK

Jeans i relaxed fit, tillverkade i 12,4 oz styv rå denim av ekologisk bomull med sköljtvätt.

Regie

Relaxed fit ekologisk bomull t-shirt

900 SEK

T-shirt med raglanärmar i mjuk ekologisk bomullsjersey med relaxed fit.

Roy

Fast ekologisk bomull jacka

3 600 SEK

Hybrid-jeansjacka i truckerstil med regular fit, sydd i kraftig 12,5 oz ekologisk bomullsdenim i mörk sköljtvätt och försedd med manchesterkrage, bröstfickor och premium NN.07-jeansknappar.