14 products

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Kit's take on styling below.

Kit Swann

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Quinsy

Checkered organic cotton shirt

265 USD

Checkered shirt crafted from organic cotton with a yarn-dyed pattern and a soft peached finish.

Adam

Casual Pima tee

90 USD

Regular fit t-shirt crafted in premium Pima cotton jersey.

+10

What’s the most essential part of great styling?

Being able to know when you’ve done enough.

I think that great styling doesn’t need to be complicated and have a lot going on. Don’t get me wrong, there’s definitely also a time and a place for that – and it’s incredible when done right – but I think being able to edit your work is very hard – and very important.

It’s being able to look at something and take away parts that are fussy or unnecessary. Keeping track of what’s relevant to the situation and not thinking “what’s going to get me likes on social media”.