Awarded Best New Pick
Aden
Straight leg regular fit chino
150 GBP
Regular fit chinos crafted in organic cotton-blend twill with comfort stretch.
+9
16 products
Our portrait of London focuses on what’s most essential to any great city: the people.
Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.
What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?
We were curious. You might be too. Read Alfie's take on a great day in London.
Alfie Cain
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What’s the most essential part of a great day in London?
I think in London, the sun is the most essential part of a great day.
Everyone’s just a lot happier. It’s one of the best places to be in the world when the sun is out. Everyone’s just absolutely flying, whatever way you interpret that!
Brendan
Relaxed fit modal blend pant
175 GBP
Regular-fit chino trousers in an organic cotton and modal blend with comfort stretch.
+1
Colby
Organic cotton twill shirt
135 GBP
Twill shirt crafted from an organic cotton and hemp blend with utility patch pockets.
+1
Fenton
Water repellant jacket
225 GBP
Lightweight jacket crafted from recycled polyamide with DWR water-repellent treatment.
+2
Weekend
Adjustable bag
150 GBP
Spacious weekend bag crafted from densely woven organic cotton.
Quinsy
Checkered organic cotton shirt
150 GBP
Chequered shirt crafted from organic cotton with yarn-dyed pattern and soft peached finish.
+1
Kay
Relaxed fit wool blend trouser
200 GBP
Relaxed-fit pants crafted from a washable wool-blend fabric with a drapey handfeel.
+4
Tim
Relaxed fit linen blend cardigan
210 GBP
Relaxed cardigan in a textured European linen and acrylic knit.
Reed
Relaxed fit Supima cotton poplin shirt
160 GBP
Relaxed-fitting short-sleeve overshirt in densely woven Supima cotton poplin.
+1
Sonny
Straight leg regular fit jeans
175 GBP
Regular, straight leg jeans crafted from black sulfur-dyed 13.50 oz midweight, cotton denim.
Jett
Organic cotton embroidery tee
75 GBP
Medium-weight t-shirt made from organic cotton, featuring a dry, textured handfeel and sturdy structure.
+1
Russell
Organic cotton crew neck sweater
150 GBP
Crew-neck jumper crafted from organic cotton in a soft bouclé yarn.
+1
Otis
Straight leg relaxed fit jeans
175 GBP
Relaxed-fit, five-pocket jeans crafted from 12 oz organic cotton denim.
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