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Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Darrel's take on photography below.

Darrel Hunter

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What’s the most essential part of a great image?

To me, it’s personality.

There are so many elements that needs to come together to make a great image. But the thing I love the most is personality. When I can bring out someone’s mood or personality in an image, that’s the most important thing for me. It’s a conversation between myself and the subject, which is then a conversation interpreted by the viewer.

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