Sustainable Development Goal 12 consumption and production patterns

The choice of materials significantly impacts product lifetime and environmental footprint. In our dedication to Sustainable Development Goal 12, we handpick each material based on functionality, durability and environmental footprint to create responsibly made-to-last products that are gentle on the planet. As of 2021, we used 56% of preferred materials.

The 5 Criterias for a Preferred Material

The definition of a responsible material is complex and inconclusive. Therefore, we have defined a list of preferred materials we consider the better choice - a list which we constantly revise and update. Based on 5 criterias, we define our preferred materials:
01BETTER FOR PLANET – The material uses fewer resources and has a lower environmental impact than its conventional counterpart.
02BETTER FOR PEOPLE – The material supports social responsibility and is produced under proper working conditions.
03BETTER FOR ANIMALS – Animals and ecosystems affected by the material are handled responsibly and treated respectfully.
04BALANCING DURABILITY – The material is durable enough to withstand years of use.
05BALANCING FUNCTION – The material can naturally withstand wear and tear from use without excessive care.

Preferred Materials Matrix

Our materials are divided into 4 grades. Grade A and Grade B are classified as our Preferred Materials, whereas Grade C and Grade D constitute conventional and banned materials.

GRADE A - Our classification of the most responsible materials with the lowest environmental impact.

GRADE B - Our classification of a better material choice with a lower environmental impact and supports social development.

GRADE C - Our classification of conventional materials, which we are aiming to reduce and replace with our preferred materials (e.g. conventional cotton)

GRADE D - Our classification of materials that we have banned the use of and will never allow in our products (e.g. fur)