For London Fashion Week, we took part in Highsnobiety’s “Not In London” campaign – a cultural celebration that explores the heart of London, from its pop culture to its pub culture. Along with the campaign, we also partnered with the renowned Berkeley-based patisserie Cedric Grolet and workwear-perfectionists Le Laboureur to create our ‘Malo’ Jacket.

To celebrate the launch – and the selling out – of the limited edition jacket, we hosted an absolute blast of a collaborative event, inviting friends & family to our SoHo-based London store to stop by for a beer, glass of wine, and countless chats n’ laughs.

A completely packed store – inside and storefront, shutting down Earlham St. – and an evening that was just oozing with immaculate vibes. Thank you, London! Scroll through the live scenes below, captured by Liam James.